What to Avoid When Promoting Your Business

This is for Chamber members and sponsors planning special offers, events, and campaigns around football’s biggest weekend. If you’re promoting anything connected to that time of year—whether it’s a watch party, sale, giveaway, social post, or themed event—it’s important to follow trademark and licensing rules.

When creating marketing or promotional materials, please do not:

• Use the words “Super Bowl” or “Super Sunday”

• Reference specific NFL team names

• Use the NFL logo or any team logos

• Use the name of any NFL player

• Assume that disclaimers like “Not an official sponsor of the Super Bowl” protect you — they generally do not prevent trademark enforcement or cease-and-desist notices

These restrictions apply to advertising, promotions, event marketing, signage, social posts, and giveaways.

Important note: These guidelines apply to promotional and commercial use. News reporting, journalism, and unbranded commentary are treated differently.

What You Can Say and Do

You’re absolutely welcome to tap into the energy of the weekend—just do it the right way.

You can:

• Use phrases like “The Big Game” or “Big Game Sunday”

• Stick to general football language (e.g., “championship game,” “football watch party,” “game-day specials”)

• Use generic football imagery (footballs, fields, goalposts, crowds, referee stripes, etc.)

• If referencing a player, refer only to a jersey number (not a name or likeness)